LONDON, ENGLAND: The World Corporate Golf Challenge (WCGC) has announced today that IMX, the Brazilian sports and entertainment agency, has agreed to become the country’s first license holder for the tournament. Brazilian companies will now be able to take part in national qualifiers of the WCGC with the winner going on to represent their country at the 2013 World Final.
The WCGC is one of the biggest corporate golf tournaments in the world. Since its inception in 1993, the event has grown to such an extent that over one million golfers have taken part in more than twenty countries. The WCGC culminates in a World Final event that will take place in 2013 at ‘The Carrick’ in Scotland, officially marking the 20thAnniversary of the tournament.
José Guerra, Chairman of the WCGC, said: “We are thrilled to be working with IMX and look forward to welcoming the winners of the Brazilian national event to the World Final for many years to come. IMX are the first South American licence holder and we anticipate that the success which results from this relationship will generate increased interest in the tournament throughout the continent.”
Enio Ribeiro, Vice President of Sports at IMX, said: “IMX is delighted to be responsible for the development of the WCGC in Brasil. With its comeback to the Olympic Games, golf has a big growth potential in the country and we believe that the WCGC will be part of this process.”
Headquartered in Rio de Janeiro and boasting numerous international connections, IMX, The Joint-venture between EBX Group and IMG Worldwide, is designed to be the main Sports and Entertainment company in South America. IMX has four key areas of business: Events (creation, production and promotion of sports events and live entertainment), Services (talent management, sports marketing consultancy and hospitality), Digital (ticketing and content distribution) and Venues (management and operation of stadiums, arenas and other events venues).
IMX, through IMX live, recently announced a partnership with Rock in Rio, the largest festival of music and entertainment in the world. Resulting from one of the largest acquisitions in Brazil’s entertainment industry, IMX will now take charge of event’s financial structuring and will look to expand the brand. IMX Talent seeks to professionalize the management of the image and career of great talents, offering a tailor made and personalized vision for the image and career planning of each client. The partnership with Cirque du Soleil, under the new entity IMX Arts, will bring the best of Cirque du Soleil live content to South America and the company will benefit from the goodwill and value of the Cirque du Soleil’s brand in the region.
In sports events, the portfolio of IMX includes projects such as UFC (MMA), Volvo Ocean Race (sailing), Megarampa (skating), LPGA Brazil Cup (golf), FootVolley Competition 4×4, Travessia dos Fortes (marathon swimming), Vert Jam (radical sports), FMX (motocross), Escape to Rio (triathlon), among others including the World Corporate Golf Challenge.
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