There is one thing that stands out in The Masters, one of the four Majors played in golf along the year, and that is the great level of expertise among the field. Each year, the best golfers of the world fight to death for the coveted Green Jacket, one of the most prestigious awards in golf, allowing the winner to enter a very exclusive club of only a few chosen ones.
The Masters never lets down, and there is always a high level of play, leading to matchups that are considered legendary, like the battle between Ed Sneed and Fuzzy Zoeller in 1978, Nick Faldo’s win against Scott Hoch in 1989 or Nick Faldo winning again in 1996 against Greg Norman. Tiger Wood’s approach in the 14th, holing the ball dramatically, is also legendary, or Chema Olazábal winning twice and Severiano Ballesteros once.
Another epic moment for more recent golf aficionados is Louis Oosthuisen’s magnificent Albatross (Double Eagle) achieved in the 2nd hole of the 2012 Masters. Anyway, the fact is that The Masters is a tournament that always offers top level moments, and that is because it always gathers the best players of the world. But, why do all these players want to play this tournament, even in the decay of their careers? How could a business attract talent as the Augusta National course does?
Here are some tips to make the most talented professionals want to work in your business or be part of your project.
Global impact of the work done: Being the center of attention of the golf world during the week that The Masters is held is one of the big attractions that makes the best golfers of the world want to play the first major of the year. Anyone who steps in the Augusta National knows that the winner will be the main subject in golf during a long time and, even more, he will be granted the honour of being included in the selective group of those who have won in Augusta, with all that it implies: an invitation to play for life, being part of the dinner of champions next year, having the right to wear the Green Jacket…
Strict selection of candidates: when a business entails strict requirements in order to work in it, the mere fact of these demands makes working for that business much more attractive, as many of the best professionals will want to be part of the “field”, as it allows them to be part of an elite that many want to be part of, but only some can. Being able to play The Masters is comparable to working for Google or Apple, cool businesses that only hire the best professionals in their fields. But even more, if they were to leave that company at some point, having been part of it will allow those workers to continue their career in other business with excellent conditions.
A unique work environment. The Masters is not played in just any golf course, it takes place in the Augusta National, a unique golf course that only a few golfers have the privilege to play in at least once in a lifetime, and even few less get to play in the conditions prepared for this tournament. Looking back at the Google and Apple examples, their offices are examples of how every employee of that sector would like its work environment to be. In fact, Apple is beginning to build their new headquarters in Cupertino (USA) and it seems it will be a world renowned building.