At the beginning of 2015, the International Chamber of Commerce (ICC) became the Official Global Partner of the World Corporate Golf Challenge. The new venture is set to expand international participation, branding and media attention, making the event the “must-play” golf tournament of the year for business executives around the globe.
An established event, held consecutively for 20 years, now plans to launch new tournaments in emerging and established markets across every continent to increase the number of business executives taking part worldwide. The ambition is to host events in over 60 countries and recruit more than 40,000 high level executives, representing approximately 25,000 companies year on year.
The International Chamber of Commerce was founded in 1919 to serve world business by promoting trade and investment, open markets for goods and services, and the free flow of capital. By that time, the world had few working international structures in the immediate aftermath of the first of the 20th century’s global conflicts. There was no world system of rules to govern trade, investment, finance or commercial relations. That the private sector should start filling the gap without waiting for governments was ground-breaking. It was an idea that took hold.
The original nucleus of businessmen from five countries has expanded to become a world business organization with hundreds of thousands of member companies in more than 120 countries. Members include many of the world’s biggest multinationals as well as small- and medium-sized companies.
ICC Secretary General John Danilovich said: “This exciting partnership is not only a union between two respected organizations, but also a first-rate opportunity to deliver value for our members and our global network of ICC national committees in over 90 countries.”
Traditionally the tournament has appealed to senior business executives but Jose Guerra, WCGC Chairman, believes the future may see a shift in the players’ demographic. “By the very nature of the event, until now senior executives have predominantly participated in the competition but our efforts now are focused on expanding participation to C-Suite management, business owners and entrepreneurs. Our goal is to make WCGC the “Who’s Who” of executive sporting events,” he said.
With the size, scope and profile of the tournament set to reach new heights, the event will intensify interest from business media and multiply corporate sponsorship investment from multinational and blue chip companies across multiple industry sectors. Oliver Dury, WCGC’s Business Development Director said: “The combination of ICC’s global executive membership and WCGS’s world-class event and media partners, will accelerate the event and take it to another level.”