Portugal has long been associated with the World Corporate Golf Challenge, however for the first time in the history of the event, the annual World Final took place along the wonderful Lisbon Coast in Cascais. We catch up with WCGC Portugal License Holder Manuel Di Pietro, to discuss his national event and the business opportunity that bringing a World Final to his own country can create.
Founded in 2007 PGS –Portugal Golf Show– organizes, promotes and sponsorize golf events in Portugal. An average company with a solid structure of internal and external collaborators to meet any challenge.
Where does your interest in golf come from?
My passion for golf is a consequence of my sporting life, the coincidence of a business project and the creation of my company 10 years ago. Portugal Golf Show, Lda, was created in order to produce a golf fair in Portugal and to also run golf events. Since then my passion for business and golf has steadily grown over time.
How did you become a WCGC License Holder?
We knew about the WCGC project in Portugal for a long time, and had in fact participated in the Portuguese qualifiers under the previous License Holder. The WCGC Portugal License became free so we met with Jose Guerra, Chairman of the WCGC, and within three days we had signed the contract and were starting to develop the event in Portugal. It has been a huge project with great success!
You have now been a License Holder for four years. What are the reasons that keep you working with the WCGC project?
The WCGC is a worldwide concept and for us, it is a huge privilege to organise this event. The size of the event, the business lobby and the professionalism of WCGC team, have reinforced the reason why we are involved. It is an honour to continue to have the license in Portugal.
This year has been the first time in the history of the WCGC that the World Final took place in Portugal. What are the benefits for you as a license holder having the event in your country?
It is a great pride for us to have the license, so you can imagine how pleased I am to be able to help bring the World Final to Portugal and be part of the organisation of the event. Cascais is a great destination that has a strong focus on the success of this tournament. Our goal is to make this the best World Final in the history of the WCGC.
As a License Holder, the benefits are many, from the notoriety of the qualifiers in Portugal, the increased visibility of the event to all national golfers, and above all the fantastic experience of working directly in partnership with the WCGC
Where you worried there might be a negative effect on your national event as a result of having the World Final in Portugal?
Not at all. We have managed to once again, accomplish WCGC events in Portugal, that are of the highest standard and competitive level. We are constantly judged by the participating corporate companies that play in our events, and the opinion of the players has been very positive. The corporates that play in the WCGC are looking for quality no matter where. We are confident that at both our national events and at the World Final, they are guaranteed this quality.
What advice would you give to your fellow License Holders who may be thinking of assisting the WCGC organisation in bringing a World Final to their country?
The advice I would give to them, is to look at this as a direct employment opportunity with the WCGC. Bringing and helping organise a World Final has been an excellent business opportunity and has really helped grow my own event. As a result I am certain that the lasting legacy of hosting a World Final in Portugal will have huge benefits for the future of Portugal Golf Show and the WCGC in Portugal.
Would you like to have the World Final back in Portugal and repeat the experience?
100% yes, without a doubt!!