Measuring performance levels in business processes and analyzing results is key to find your place in the market and to find your improvement opportunities. Turning this actions into numbers and specific values to know the exact performance of each process is not easy. A measuring strategy and quality tools are required to successfully carry out data collecting and processing that data into valuable information.
Systems based on sensations can be helpful, but it’s necessary to avoid the uncertainty of personal interpretation, and to do so you need reliable data collected without human interference. This way, you avoid situations where you think that things are going as expected, but then you look at the numbers and see that there are obvious improvement opportunities. This happens in golf too, a sport where sensations are very important because they help gain confidence, but you need unbiased data to know what are you doing right and what not.
In the golf business, a tool called Trackman has emerged in the past years, and it has become a success between professional golfers, and even amateur players, as it’s able to parametrize the swing of any golfer. This tools consists of a camera, a radar system and a computer that work all together to collect data and analyze multiple information about each swing made: spin, speed, and some angles, among others. This data is turned into accurate information that determines if a shot is considered good or not, or to be more precise, if the desired performance is achieved or not, eliminating the human interference in the process.
This tool is very useful to make golf training more effective, as golfers are able to know if they are changing their swing correctly or if they need to improve, even if the ball goes where expected. Trackman is able to show details that escape to human senses and sensations, industrializing the process of improving the swing and making visible things that couldn’t be seen before. Thus, professionals and amateurs now have at their disposal a tool that measures their level of performance each time they swing in the driving range and even allows them to save some of the time spent training with a teacher, as the tool gives information, not the sensations of the teacher, the usual method used traditionally in many golf clubs.
In the business world, thanks to computers, data collecting has been available for many years in web and industrial systems, allowing to know what is really happening in processes and turning that data into information that can be useful in decision making. As in golf, eliminating human interference is key to obtain unbiased data. There are many tools to do these tasks, from a simple spreadsheet to powerful multivariate analysis tools and complex graphic generators, that are very useful to measure reality and avoid managing sensations.