Historically each team who competed in the World Corporate Golf Challenge comprised of four players, one of whom had to work for the company being represented at the event. The remaining players were invited clients of the company or suppliers.
The 2010/11 season saw the change from teams of four to teams of two players. This was in order to accommodate the growth in countries taking part in the WCGC.
Mostly addressing business executives in the age range from 30 – 60 years who work in worldwide businesses. · Top Management CEO – CFO – Managing Director. International Business / Leisure Travellers. Financial Business Decision Makers. · 90% of masculine participation. · In the middle or high middle class with substantial purchasing power.
Industry Sectors Involved
WCGC attracts, SME and Blue Chip companies across all industry sectors including: · Automobiles· Travel Services· Bank and Finance· Telecom System· Computer & Software· Courier Services· Advertising & Marketing· Property Services· Raw Materials / Chemicals· Corporate Services.
World Corporate Golf Challenge expects more than 40 countries that will participate at the 2016 World Final in Cascais, Portugal. But in order to qualify, it is anticipated that Licensees will organise around 150 national qualifying events that attract over 7,500 business executives globally.
Since the events inception in 1993 over 1 million golfers have taken part in the event.