The World Corporate Golf Challenge are delighted to announce that Italian sportswear company Conte of Florence will partner the 2014 WCGC World Final, that will take place from the 1st – 6th July at both the NH Almenara Hotel and La Reserva Club de Golf, Sotogrande, Spain.
Conte of Florence made its debut in 1952 when the first shop with the name Con.T.E. (Confezione Tessuti Esclusivi – Exclusive Fabrics Tailoring) was opened near the Ponte Vecchio in Florence, offering ladies’ clothing made exclusively by hand by some of the city’s best-known dressmakers. In 1958 the name CON.T.E. was changed to Conte of Florence, and the shop made way for the company. Subsequently, on 21 July 1972, Conte of Florence SpA was incorporated. A logo comprising the letter “C” and a lily, the emblem of Tuscany’s regional capital, was added to the name Conte of Florence to underscore the brand’s origins.
A growing company in sports world
Since then Conte of Florence and its logo have become one of the most recognised and appreciated leaders in the sports world. The popularity of the Florentine company has continued to grow from their initial sponsorship of the National Italian Alpine Ski Team in 1969, to their foray into the golfing world in the eighties. In fact the first golf course to be designed and built was in Florence and it is these golfing origins that initially inspired the Conte of Florence brand. Conte of Florence is now worn by professional golfers including Costantino Rocca, Robert Karlsson, Diana Luna, Emanuele Canonica and Alex Levy who recently won the 2014 Volvo China Open.
Conte of Florence is a ‘Total Look’ sportswear company with ties to the professional sports world of Skiing, Golf and Sailing. Conte of Florence is oriented towards men and women who are active in sport and free-time activities and specialise in clothing that includes Polo shirts, Knitwear, Jackets, Trousers, Hats and Caps.
Aga Abramowicz, Conte of Florence, Marketing and Communications Manager said, “We are proud to be partnering such an important golf event as the World Corporate Golf Challenge. Golf is the sport that we have in our blood. The first golf club in Italy was born here in Florence, the place where our company was born and it’s these values that have always inspired the company. We wish everyone a fantastic stay in Sotogrande, Spain and wish all the competitors the best of luck.”
Conte of Florence will be positioned as Official Apparel Supplier to the 2014 World Final. WCGC Staff Competitors and Guests will be kitted out with Conte of Florence clothing during the week. Competitors and Guests will also get the chance to win a number of Conte of Florence sponsored prizes at La Reserva Club De Golf at a designated Conte of Florence Par 3 hole.
Harry Lloyd, WCGC Event Director said:We are delighted to have Conte of Florence as the Official Apparel Supplier to this year’s World Final in Sotogrande. Our staff, competitors and guests will have the pleasure of wearing the clothing of this iconic Italian brand throughout the week. They will also have the chance to win some wonderful prizes at the Conte of Florence Par 3. We are in no doubt that Conte of Florence’s association with the WCGC will be a huge success.”
To find out more about Conte of Florence visit: www.conteofflorence.com
