The World Corporate Golf Challenge are delighted to announce that Italian fashion and sportswear company Conte of Florence have renewed their partnership with the event. The agreement will see them positioned as Official Apparel and Fashion Supplier at the 2015 World Final, which will take place from the 30th June – 5th July in Cacais, Portugal.
Conte of Florence made its debut in 1952 when the first shop with the name Con.T.E. (Confezione Tessuti Esclusivi – Exclusive Fabrics Tailoring) was opened near the Ponte Vecchio in Florence, offering ladies’ clothing made exclusively by hand by some of the city’s best-known dressmakers. In 1958 the name CON.T.E. was changed to Conte of Florence, and the shop made way for the company.
Conte of Florence, leaders in the sports world
Since then Conte of Florence and its logo have become one of the most recognised and appreciated leaders in the sports world. The popularity of the Florentine company has continued to grow from their initial sponsorship of the National Italian Alpine Ski Team in 1969, to their foray into the golfing world in the eighties.
Conte of Florence was worn by many top professional golfers including Costantino Rocca, Robert Karlsson, Thomas Bjorn, Darren Clark, Alexander Levy and in 2015 Andrew Sullivan, who recently won the 2015 SA Open Championship and a new italian star Renato Paratore, one of the world’s most promising golfers, the gold medal in the Men’s Individual Stroke Play Golf Competition at the Youth Olympic Games in Nanjing, China in August 2014.
In words of the brand; “The course is part of our DNA. No coincidence that the first golf club in Italy was born right here in Florence in the Cascine Park and its values continue to inspire us to this day. A dash of fashion, elegance and style, always present in our creations, are also to our own proposals golf, which are not limited to being a simple functional item to be used only during a sports performance, but also after. Are something more, a style, almost a mark of belonging to a special world full of emotions.”
Conte of Florence will be positioned as Official Apparel Supplier to the 2015 World Final. WCGC Staff, Competitors and Guests will be kitted out with Conte of Florence clothing during the week. Competitors and Guests will also get the chance to win a number of Conte of Florence sponsored prizes at the Host Venue, Oitavos Dunes, at a designated Conte of Florence Par 3 hole.